The female triathlete market is booming! In El Paso, the Mighty Mujer Triathlon offers female triathletes a chance to race in an encouraging, beginner-friendly environment. It pushes women to get active and stay motivated. Race sponsors reach women with discretionary income, including professionals and business owners.
From 2010 to 2012, Eagle in the Sun Tri sold out and had a waitlist of over 120 hopeful athletes. The popular and greatly anticipated event has attracted significant media attention and hundreds of spectators each year. Sponsors can showcase products and services to a broad audience with discretionary dollars to spend.
The half marathon is the fastest growing road race distance in the United States, and Flying Horse grew by 40% from 2011 to 2012. Sponsorship of Flying Horse Half Marathon & 5k is an exclusive opportunity for a small number of forward-thinking businesses to gain significant access to race participants.